I served as the Creative Director on We Are Social NYC’s sport team for the 2021 MLS Season. For the league’s social channels, I ideated culturally-relevant content opportunities, discovered, engaged and briefed creators, and delivered packaged assets to the MLS team.

Establishing a network of diverse, non-traditional creators, highlighting local fan culture in MLS cities, and building the brands of the league’s present and future stars were ongoing priorities in creating this content.

Hell is Real Derby / TQL Stadium Opener
Local Creator: Michael Millay

Austin FC Inaugural Match / Q2 Stadium Opener
Local Creator: Jay Ibarra

Minnesota United FC vs LA Galaxy
Local Creator: Bri Lewerke

Austin FC Inaugural Match / Q2 Stadium Opener
Concert Poster
Local Creator: Jaime Zu

MLS Rivalry Week
Boxing Posters
Creator: Irontooth

MLS Rivalry Week
Houston Dynamo vs FC Dallas
Local Creator: Arturo Torres

MLS Rivalry Week
Toronto FC vs. CF Montréal
Local Creator: Drake Cereal

MLS Thanksgiving Day Parade
Tune-In Illustration
Creator: Bart Sasso

LEGO MLS Cup 2021
Match Hype + Timelapse Video
Creator: Tiago Catarino

Past Meets Present / LA Galaxy
Featuring Cobi Jones and Julian Araujo

Good Looks Player “Magazine”
Featuring Atlanta United’s Miles Robinson
Local Creator: Cam Kirk

MLS Rivalry Week: Hudson River Derby
Coney Island Story
Local Creator: Sebastian Ramirez

MLS Rivalry Week: El Tráfico
LAFC x LA Galaxy Skate Tape
Local Creators: Sam Muller and David Serrano